Content OptimizationĬreating sophisticated topic models that account for the complexities and nuances of human language is just a start. MarketMuse’s suggested topics are on-target, whereas SEO PowerSuite Content Editor has many irrelevant suggestions. SEO PowerSuite Content Editor’s basic analysis offers simple one-word suggestions. MarketMuse provides more in-depth insight due to the type of topics surfaced. That’s not the case with SEO PowerSuite Content Editor. Since MarketMuse orders the topics by relevance it’s easier to understand the story behind the focus topic. SEO PowerSuite Content Editor recommended keywords for “how to make coffee”.
Let’s look at the same topic, ‘how to make coffee’ to see what their model generated. This TF-IDF FAQ page provides additional information. For more details, read Why TF-IDF Doesn’t Solve Your Content Problem. Relying on only one algorithm to model a topic shows a lack of appreciation for the intricacies of human language. SEO PowerSuite Content Editor uses Term Frequency Inverse Document Frequency (TF-IDF) for its content model. How SEO PowerSuite Content Editor Creates Their Topic Model That’s a reflection of the model’s ability to understand the inherent complexity of topical analysis. Instead, you’ll see several two-, three-, and four-word topics (bigrams, trigrams, and tetragrams). They’re not just one-word topics (unigrams). Take note of the phrase length of the related topics. Suggested distribution is based on how often experts mention the topic when discussing the focus topic, in this case, ‘how to make coffee.’ Each item in the list shows the number of variants (clicking on the number reveals the corresponding list) and the suggested distribution (how frequently a topic should be mentioned). MarketMuse presents a list of 50 semantically related topics sorted in descending order by relevance. Let’s take a look at the focus topic ‘how to make coffee.’ Perhaps the best way to understand how MarketMuse creates a topic model is to look at an example. Deep learning – neural networks that seek to learn and to understand documents similar to how the human brain processes themįor more detailed information, read How MarketMuse Identifies Topics That Make a Page More Comprehensive.Graph analysis that looks at content as a collection of edges and vertices, in one document and across a collection of documents.Natural language processing that measures, for example, the relationships between concepts in the English language and their specificity.Our methods are generally patterned from Latent Dirichlet Allocation which was invented in 2003 and is substantially different from Latent Semantic Indexing from the ’80s and TF-IDF (what SEO PowerSuite uses) from the ’70s Bayesian statistical methods (a collection of algorithms that measure, for example, co-occurrence).MarketMuse uses a patented system and method of semantic keyword analysis, which is a combination of: Read Topic Modeling for SEO Explained for more details on how this works. A superior topic model provides better content suggestions for more successful content optimization.
Topic Modelingįirst, we look at topic modeling because it’s crucial to providing relevant and insightful suggestions. So in this article I only refer to the content editor as SEO PowerSuite Content Editor. Although they run separate sites, they display each others logos and link to one another.Ĭonfusing, I know. SEO PowerSuite Content Editor can’t.īefore starting, I should mention that SEO PowerSuite is also known as Link Assistant.
Although it costs less than MarketMuse Premium, there’s no bargain to be had here.
#Seo powersuite software software#
SEO PowerSuite Content Editor is another inexpensive software that offers content optimization as part of its suite.
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